Shelter Charity

Shelter Charity Website

The charity 'Shelter' help millions of people every year struggling with bad housing or homelessness through there advice, support and legal services, with their aim being to make sure one day no one will have to turn to them for help through campaigning. This campaign offers many ways of help including face-to-face service, a national helpline (0808 800 4444), online advice and legal support. Shelter give people a voice, with hit either being carrying out research, calling on the government to tackle the consequences of the housing crisis or working with the press to ensure that the voices of those effected are heard.  
Mission Statement: 'Shelter exists to defend the right to a safe home'

The Layout
This charity website's layout is very clear and open, with them using white as there background colour to make the page much easier to understand for people who want to donate, learn about this charity or receive help. This literal 'white space' helps separate the design elements conveyed on this page (i.e. the contrasting logo of "Shelter" and the big campaign image) and creates visual groupings within the features. Again, their secondary colour is red, with this alert, bold colour striking against the white background to emphasize the important information - for example, the charity itself "Shelter" or the people they help, like the participants in this charity event wearing bright red tops. However, the charity use the colour turquoise to make the donation side of the website extremely prominent as the overall aim of the charity is to get as man people as they can to donate.
Alongside this goal, they have then used an image to enhance the motive of this charity (creating a safe place for the homeless) and create a positive atmosphere for the website. The image itself contains two fund-raisers smiling at each other as they show off their achievements on the back of their t-shirts - this happy, positive facial expression represents the cheerful, delighted attitude this charity has towards people raising money and consequently helping the homeless. Rather than using a reluctant, sad picture as the first eye opening image the visitors see and portray gloomy connotations to the website, the charity resemble the happiness the people in need feel after being saved by charitable volunteers.  

Navigation Bar

Across the top of the web page is where the navigation bar is located. This campaign ensure to include all topical features that would benefit the visitors, such as 'Housing advice', 'Get help', 'Support us' and 'What we do'. The bar itself is very simple and plain, with no bold colour t make it stand out - however this is not ineffective as people who visit this page do not need these headings to stand out due to the visitors most likely know why they are on this website and so to have them there however not standing out is not a criticism.
Furthermore, the language used within this whole website is very clear and statistical. To help visitors understand the context more, the charity have included contextual pictures and bold headings, addressing the information they are writing about. Again, the page has used colour to emphasize the heading, with the titles being in the same bright red as the logo, ensuring the visitors understand the importance of the issue Shelter is raising awareness on. 

Overall, Shelter is a great charity that opens up the eyes of not only the public, but to higher members of society, such as the government, and raises awareness and support to those suffering from homelessness. Their campaigns are endless, from organizing events like sleep walks or donating items to the less fortunate and consequently achieved over £36,928,000 of donations last year.