Bauer has 49 brands of magazine that they distribute through their company. 49 of which, are mostly aimed at a higher-aged target audience - with the majority of their genre-d magazines are fishing and vehicles. When using their "Audience Finder" and specifying for 18-25yrs, only 6 magazines come up. There aren't any magazines suitably distributed from Bauer for 16-18yrs. Their personal target audience claims to be from 18-75yrs of age, however there are only a handful of magazines that even they specify would attract a younger, more fun audience. Bauer's "Millennials" page explains their improvements into attracting the younger generations, saying their "Millennials Chapter is our first major audience led study...using both qualitative and quantitaive research, we have...findings that both unite and differentiate one of our strongest audiences, digitally native 19-34 year olds". However, this suggests Bauer's exclusive 16+ target audiences is only reached online, and although that correlates into today's society with readers being extremely more digitally involved, it strikes out the target market for printed magazines, where teens and younger generations can access paper forms of entertainment.
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